7 Things to do in the state of São Paulo

The state of São Paulo (SP for short) is the biggest metropolis in Brazil, and the amount of things you can do while staying there is equally substantial. Although not a common destination for vacation purposes, São Paulo offers many activities and is an unequivocal crowd-pleaser.

You can go museum hunting down Avenida Paulista, visit lots of green leisure areas like parks and botanical gardens, hit the beach at Guarujá, try delicious delicacies at Mercado Municipal, and even visit São Paulo’s own Chinatown, a district called Liberdade.

There’s all sorts of stuff to do and a little bit for everyone, so if you couldn’t think of a single reason why you should visit ASAP, stick around, and I’m sure I’ll be able to think otherwise with at least one out of 7 different things you can do in São Paulo!

Before we go on, we made a video of all the things you can do at the Paulista Avenue, the most important avenue in the city, how about taking a look?

1 – Visit The Beautiful Beaches in São Paulo’s North Coastline

Although it may not be your first option when you think of Brazilian beaches, the state of São Paulo’s north coast is a beautiful place and leaves nothing to be desired compared to Rio de Janeiro.

Green waters and paradisiac vibes! The coastline at Ubatuba has many beautiful beaches to chose from. – Credit: WikiCommons | DeyvesMartins

The city of São Paulo has two main airports, Guarulhos (GRU) and Congonhas (CGH), which are the best choices for you to hit any of the places we’re about to list. They are each approximately 2 hours away from the airports but easily reached if you grab a travel bus or rent your own car.


Ubatuba is a district of the São Paulo state and a relatively known beach destination amongst Brazilian citizens, mainly due to the paradisiac beaches along the coast. It’s not as targeted by tourists as the beaches in Rio, which is definitely a plus.

Best Beaches in Ubatuba:

  • Praia do Cedro
  • Itamambuca
  • Praia do Felix
  • Praia do Prumirim
  • Puruba


Popularly known by locals as the place where the rich and powerful São Paulo people spend their summers, Guarujá is another county on SP’s coastline. It houses beautiful urban and wild beaches, including one of Brazil’s safest beaches, Riviera de São Lourenço.

Best Beaches in Guarujá:

  • Praia das Astúrias
  • Praia das Pitangueiras
  • Praia da Enseada
  • Praia do Éden
  • Praia do Iporanga


Besides another coast county in São Paulo, Ilhabela is also an archipelago with 19 islands and islets formation. So if you’re a fan of the outdoors and adventure in the wild, Ilhabela is the place to go!

Best Beaches in Ilhabela:

  • Praia do Curral
  • Praia da Feiticeira
  • Mirante do Piúva
  • Praia das Pedras Miúdas
  • Praia de Santa Tereza

2 – Visit the Art Galleries and Museums Around the City of São Paulo

The city of São Paulo (which obviously belongs to the state of SP) breathes art, and the ultimate proof of this is the large number of museums and art galleries that you’ll find all around town.

São Paulo’s MASP Museum was the first modern art space in Brazil and charges no admission on certain days of the week! – Credit: WikiCommons: Wilfredor

So whether you’re looking for fresh art from unknown artists or wanting to see famous pieces, São Paulo got your back. There’s even a museum of Sexual Diversity, a landmark in São Paulo’s fight for LGBTQI+ rights.

Museu de Arte de São Paulo (MASP)

Surely one of São Paulo’s most familiar locations, the MASP building was the first modern art museum built in the country and features over 8 thousand pieces, including Portinari, Van Gogh, and Picasso, and Monet. If you happen to stop by on a Tuesday, they don’t charge for entrances that day.

Museu da Imagem e Som (MIS)

Solely dedicated to music and photography, the Sound and Image Museum is one of the city’s most innovative art buildings. Having had exhibitions on art legends such as Bowie and Kubrick, the MIS always tries to bring an immersive out-of-the-box experience.

São Paulo’s Pinacoteca

By far one of the city’s most beautiful buildings IMO, the city’s Pinacoteca (picture library) was built back in the early 1900s and houses a comprehensive collection that illustrates Brazil’s art evolution through paintings, sculptures, prints, and photographs. There’s no entrance fee on Saturdays.

3 – Visit the City of São Paulo’s Liberdade County

Visiting the Liberdade county is like taking a trip to Japan without actually never even leaving São Paulo. Filled with Japanese culture and history, the place is definitely worth a visit, especially since it concentrates on many good restaurant options!

We have a full video on the Liberdade neighborhood, so if you want to know all about what you can find over there, take a look!

What To Do At Liberdade?

  • Visit the Japanese Immigration Museum, the Bunkyo
  • Visit the Liberdade Street Fair and try the local delicacies.
  • Visit the Conde de Sarzedas Mansion
  • Have lunch at a typical Japanese restaurant, like Kazu

4 – Visit the Country Side of the State of São Paulo

SP also has a lot of attractions for those looking for some downtime. The state’s countryside has options for nature lovers, relaxation enthusiasts, and even those who enjoy cold weather!

If you want to eat well, enjoy the chilly weather and travel with comfort, Campos do Jordão is the place to in São Paulo! – Credit: WikiCommons | Deni Williams


Filled with many waterfalls, trails, and rocky mountains for those who like hiking and rappel, Botucatu is your wild retreat in the state of São Paulo. The views here are amazing, and you’ll easily take some very instagrammable pics while you’re visiting.

Águas de Lindóia

One of the most important hydroclimatic nuclei in the country, Águas de Lindóia, is the ultimate place for a relaxing vacation in São Paulo. The County Spa offers several treatments such as moisturizing baths, scrub massages, and lymphatic drainage.

Campos do Jordão

Located on São Paulo’s mountainside, Campos do Jordão is the go-to destination for many locals looking for a chilly spot in SP. With beautiful architecture and cuisine inspired by the German, this cozy and gorgeous location is a well-marked crowdpleaser.

5 – Enjoy the Green in São Paulo

Although branded as the biggest metropolis in Brazil, the state of São Paulo houses many leisure options for nature-lovers. From the traditional Parque do Ibirapuera to Serra do Mar State Park (which crosses Rio de Janeiro’s borders), there’s plenty of green to enjoy here.

Serra Mar State Park is a 332k acre natural playground with a lot of fauna and flora diversity. – Credit: WikiCommons | DeyvesMartins

Here’s a list of the main parks in São Paulo:

  • Parque do Ibirapuera
  • Parque Estadual da Cantareira
  • Parque Estadual Serra do Mar
  • Instituto Butantan
  • Jardim Botânico de São Paulo

Speaking of the Ibirapuera park, take a look at this video we did over there, where we’ll take you on all the attractions inside the park (spoiler alert: it’s so much more than a park!)

6 – Walk Around Avenida Paulista

Strolling down Avenida Paulista, the city of São Paulo’s most famous avenue is an adventure on its own. Filled with stores, restaurants, bars, museums, and theaters, you’ll be amazed not only by its size but also by how colorful and artsy it is.

Places to shop, to eat, drink and exercise: Avenida Paulista’s 15 miles will surely keep you busy for hours – Credit: WikiCommons | Mike Peel

The traffic gets closed on Avenida Paulista every Sunday, so you’ll see lots of people biking, rollerblading, jogging, or just taking a walk to enjoy the weekend.

What To Do At Avenida Paulista?

  • Sit down for a coffee at Casa das Rosas mansion
  • Visit Rua Augusta for drinks and snacks
  • Eat lunch at restaurants like Capim Santo and Ibis Kitchen
  • Visit the Japan House
  • Watch a movie at Reserva Cultural

7 – Go to Mercado Municipal for a bite

Mercado Municipal is a 130,000+ square feet market where you can find all sorts of food: artisanal cheeses, fresh, exotic fruits, all types of jams and sauces, wines, and even whole meat pieces like lamb and pigs!

So much yummy food, so little space in my stomach! São Paulo’s County Market is an excellent place to grocery shop for fresh food and eating well! – Credit: WikiCommons | Felix Tansil

The cool thing here is that the vendors usually have samples for you to try before you buy anything, making your shopping a whole lot easier. Also, don’t forget to try the famous mortadella sandwich, it’s a São Paulo staple course!

What To Eat at Mercado Municipal de São Paulo

  • Mortadella sandwich
  • Fried cod cakes
  • Fresh, exotic fruits like pitaya, Malaysian lemon, and the Paquistanian Passion fruit
  • Different types of cheeses and finger food

Well, that was it to our choices for you to enjoy in the state of São Paulo! While you’re here, I though you’d might be interested in these:

Related Questions:

Is São Paulo a city or a state in Brazil?

Both, actually. The state of São Paulo (abbreviated as SP) houses São Paulo’s city, which is the biggest in the whole state. The biggest cities in the state of São Paulo are:

  • São Paulo
  • Guarulhos
  • Campinas
  • São Bernardo do Campo
  • Santo André

Cover Photo: Pinacoteca de São Paulo | Credit: Wilfredor

Bruno Reguffe

What's up, everyone! I'm Bruno, and I'm a nutritionist living in Rio de Janeiro. I've been a longtime friend of Ana's, and I'm excited to help her expand on all things Brazilian with y'all, as well as sharing some of our culture and a few personal experiences while living in the country!

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