What Social Media Platforms Are Used Most By Brazilians?

Social media has become an inevitable part of life in the 21st century. It is estimated that there are around 2 billion Facebook users worldwide, and over half of these people live in countries other than the United States. One country where social media usage is relatively high in Brazil.

Brazilians are the most active social media users in the world. They spend an average of 4 hours per day on their various social media platforms, which is more than any other country. So, which of these platforms are used most by Brazilians? Let’s find out!

Whatsapp – A Brazillian Favorite

As of 2020, Whatsapp was still Brazil’s most popular messaging app. This may be due to its simplicity and reasonably wide usage, which makes it easy for people of all ages to use this platform. 

Brazilians mostly use the app to chat, send voice messages, make phone calls, and send photos. However, an estimated 1.75 million Brazilians use the app for business. The app allows small and medium-sized companies to communicate with their customers instantly, which is helpful for companies looking to expand into Brazil.

The Whatsapp business allows business owners to create catalogs showcasing their products and services. As of 2021, the number of Whatsapp users in Brazil is estimated at 148 million. This is 21% more than the number of users in 2017.

Facebook – Women’s Go to App in Brazil

Facebook is another popular social media platform among Brazilians. It is estimated that at least 136 million people in the country use Facebook, and this number continues to grow every year.

However, women are the majority of Facebook users in the country. Therefore, the social platform’s popularity is understandable. Facebook not only allows you to connect with friends and family, but it also allows you to follow brands that interest you.

Not to mention, it’s a handy platform for businesses. With Facebook, you can create a page for your business and upload posts that will inform customers about sales, promotions, and product launches. The fact that it appeals to all age groups is also an essential factor for its success.

Twitter – The App That Unites Brazilians

Twitter has carved a particular niche in Brazil. This social platform has managed to cut across the vast gulf between the rich and the poor. Moreover, it has managed to unite Brazilians through its open and interactive nature. As a result, everyone can read tweets from everyone else, regardless of whether they are a celebrity or not.

Many Brazilian celebrities have taken to Twitter in an attempt to connect with their fans and followers. But, on the other hand, fans and followers can also interact with them as much as they want. This has helped bring Brazilians together in a manner that was never possible before.

This is one of the main reasons Twitter has become so popular in Brazil, especially among young people. They find it easier to express themselves on this platform than doing it face-to-face.

As of 2021, the number of Twitter users in Brazil is estimated at 17.5 million. The majority of this population is young, between the ages of 18 and 24.

Brazilians Love Instagram Too!

Ah, Instagram! It’s a favorite worldwide, and it’s not hard to see why. This social platform has revolutionized how people interact. From sharing videos and photos of their friends to showcasing their talents in drawings, paintings, and more – Instagram has become a platform for self-expression.

Like in the United States, Brazilians love this app because it allows them to show off their extraordinary lives for everyone else’s enjoyment. This is why Instagram has become so popular among young people all over the country. 

Studies show that Brazilians make up 59% of the users that enjoy using the platform. According to Instagram, about 57 million Brazilians have an Instagram account. This makes up 27% of the country’s population.

TikTok – The Go-To App for Young People

One of the most popular social media platforms among Brazilians is TikTok. This app has become so overwhelmingly popular that it’s caught on like wildfire, and even kids as young as 12 years old are using this platform to express themselves. 

TikTok not only allows users to showcase their talents and skills, but it also provides the chance to become famous. This is why this app has become so popular in Brazil.

TikTok can be used for many reasons, as well: 

  • To chat with friends 
  • To advertise products or services  
  • And even just to have fun creating short videos that are

As of 2020, Brazil alone concentrated 10% of all TikTok downloads. This app is growing in popularity so quickly that it’s predicted to outgrow Facebook, Twitter, and Instagram soon.

Pinterest – For the Creatives

Pinterest is the social media platform of choice for the creative and artsy type. Brazilians are some of the most active users of this app. An estimated 46 million Brazilians use Pinterest to collect ideas and images that inspire their work.

Brazilian marketers are also using Pinterest to reach their target audiences. They use it for e-commerce, visual storytelling, and taking advantage of the booming “crafting” trend.

And thanks to Pinterest’s business ads, businesses of various sizes can reach a broader audience to drive more sales. With features like robust targeting, interactive measurement dashboards, shopping ads, and more, there are various tools to help businesses create effective marketing campaigns – another incentive for Brazillian users to hop on the Pinterest train!

Source: Business Pinterest

Wrapping Up

Brazilians love social media. They use it to connect with friends, keep up-to-date on the latest news and find new recipes.

The most popular social media platforms in Brazil are Whatsapp, Facebook, Twitter, Pinterest, TikTok, and Instagram – all of these have their unique features that keep users hooked hours on end. 

Many different social media platforms cater to Brazilians, with new ones popping up all the time. If you’re looking for a boost in your marketing campaigns, consider using Pinterest or Instagram – they have proven highly successful with Brazilians!

While you’re here, I think we might interest you with these:

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Cover Photo: Social Media icons – Credit: ID 85888318 © Marcel De Grijs | Dreamstime.com

Bruno Reguffe

What's up, everyone! I'm Bruno, and I'm a nutritionist living in Rio de Janeiro. I've been a longtime friend of Ana's, and I'm excited to help her expand on all things Brazilian with y'all, as well as sharing some of our culture and a few personal experiences while living in the country!

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